Americans have discovered Amsterdam. After the opening of the "biggest" Apple store in Europe, we now have the "biggest" Starbucks cafe in Europe. I don't know if we really must be happy with it. One of the most awful things in the US is a coffee in a paper cup in which you can see the bottom. We call that "ditchwater". The only time we had a rather nice coffee there was in a Starbucks cafe I must admit. But to open such a big american cafe in the centre of Amsterdam is rather pretentious as we have so many very good cafes to serve a coffee.
This was the opening day and it was so crowded, there was a queque outside, everybody wanted to have a look. The cafe is situated below streetlevel in a former safe of a bankbuilding. I read an article in the newspaper that Starbucks had made an analysis about the dutch way of drinking coffee for a year! The conclusion is they decided to serve the coffee not only in paper cups but also in real cups, to make a long table in the middle where people can chat with each other. They made Delft Blue tiles at the pillars and a wall with inner tubes of bikes. Everybody happy?