vrijdag 13 januari 2012

Advertising Pillar

In the early 20th Century many of these pillars were placed in Dutch cities. It is a transformer box with the look of an advertising pillar. The outside of the pillar is for rent with advertisement posters. In this way the electricity company can earn some extra  money. In the beginning they were made of steal but now of concrete. In popular language the dutch people call them "pepperboxes".

At the left side you see another one. The advertisement posters must have a cultural character as performances or exhibitions.


6 opmerkingen:

  1. I could see in the first photo a journalist magazine?, right? a glossy?



    Barcelona Daily Photo

  2. Valery,
    Yes a new magazine "Park", pretends to be the dutch "Vanity Fair".

  3. haha, yes, that is quite dutch...
    although i think i also saw them in budapest... for sure you dont see them here!

  4. It keeps the advertising neat and contained. I like it.

  5. Heerlijk Amsterdam. De bovenste heb ik een poosje geleden ook op de foto gezet.
    Fijn weekend

  6. It is a good way to hide the transformers and make money. I love the European street scene it is so different to here.