I had to laugh when I saw this one on the wall. in Rotterdam. At first I thought it must be an exhibiton about a poor girl having a terrible job, but when I googled I found out this billboard is art created by Ken Lum and is gracing the facade here since 1990! The artist isn't advertising anything, but his billboard does truly contain a "message". He provides insight into the codes of advertising.
By incorporating the stereotypical design of the advertisement, he is showing how ingrained our visual habits are. We automatically make a connection between word and image, and take the direct language of the sign personally. But is Melly Shum a real person? No further information gives contradition between image and text. Unlike normal advertisements , this work of art does not provide answers, it merely raises questions.
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